In general, LinkedIn is a peer-peer networking environment so barring unique industry or cultural norms (specific to the country you do business in) I would recommend you write it in 1st person.
WHEN I OPEN LINKEDIN IT TAKES ME TO THE BASIC SITE PROFESSIONAL
To double-check, do a search using your professional title, in my case I would use “career coach” and then look at 20-40 summaries of other career coaches to determine what style is most common. In which case I might leave it written in 3rd person. I am a n Integral Career Coach with over 15 years’ experience supporting professionals, leaders, executives and entrepreneurs in Oil & Gas, IT, Renewable Energy…Įxception to this might be industries that are particularly formal. Then change it from 3rd person (which is the standard for resumes) to 1st person. Has had the privilege of serving others worldwide across 6 continents. Specializing in developing Integral Solutions to address questions like “What’s next?” or “What am I going to do when I grow up?” Known for being approachable, creative, fun and effective. As a starting point I recommend to my clients that they cut and paste the profile statement from their resume.įor example on my resume my profile statement is:Īn Integral Career Coach with over 15 years’ experience supporting professionals, leaders, executives and entrepreneurs in Oil & Gas, IT, Renewable Energy, Medicine, Education, Wellness, Mental Health, Manufacturing, Transportation, Logistics and Construction. This is a great opportunity to communicate your brand, as well as, use several of your key words. Immediately below your picture, name, location, company and school you have the opportunity to write a summary about yourself. Click here to open up the "Edit Intro" window It is important to specify your industry and location as these are two of the most important filters recruiters use. However, if for example I was an investment banker, then I would use a studio photograph and wear a 3-piece suit and tie. I have many elements that communicate competence and trust throughout the rest of my profile. Because of the range of clients that I work with I prioritized “being approachable” for mine and went out of the studio with the photographer I hired. Also, keep in mind your audience and the brand you are conveying. The one thing that separates a good portrait photo from a mediocre one is good lighting. Most people think the issue is having a good enough camera, however, your cell phone likely can take a sharp 4K image, so that's not the issue. Don’t be tempted to save money here and DIY unless you have advanced lighting skills. As they say: a good picture is worth 1000 words. Beyond views though, your photo is your first impression. Step 1: Upload a professional photographĪ photo increases profile views 14X. Open jobs on linked = 6.5M+ Worldwide, Canada = 90K+, USA = 3.3M+Ĭreate a compelling and professional LinkedIn profile by following these steps: Step 1: Upload a professional photo Step 2: Add your Industry and Location Step 3: Customize your LinkedIn URL Step 4: Write a summary Step 5: Describe your experience Step 6: Add 5 Skills or more Step 7: List your education Step 8: Connect with 50+ contacts Step 9: Turn ON "Let recruiters know you're open"īelow I describe each step in detail, outlining the strategy, logic as well as answering some of the most common questions I get asked in live workshops.93% of hiring managers will look at a candidate’s social media profile before an interview.94% of recruiters use LinkedIn to vet candidates.LinkedIn has over 500 million members in 200 countries.Only 15% of jobs available are ever advertised, this means that the other 85% of jobs can only be found through networking and LinkedIn has become essential to any Networker's Tool-Kit.
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